Say “Yes” To Search Engine Optimization
Search engine optimization is the process of optimizing your website and website pages, as well as managing factors outside of your website (i.e off-site factors), to acheive top rankings or positioning at Google, or other search engines, on a search engine results page. As a result of this increased online visibility, which shows up in people's browsers when they are searching, you get more QUALITY traffic to your website, increase your brand/company awareness, more effectively compete in the marketplace, and ultimately increase inquiries and sales (i.e. conversion). Many of the people I've talked to think just building a website and getting online will be the key to ...
Search Engine Optimization (SEO) Basic Strategy
SEO is not a “set it and forget it” type thing. Not if you want to get your website and pages top ranked. Search engine optimization (SEO) is a process similar to building a multi-tiered wedding cake. There is ongoing SEO, that sits on top of advanced SEO techniques, which are put on top of basic search engine optimization – or the “fundamentals.” You can’t get a top ranked website without building one layer at a time. And like the best wedding cakes, it takes the right “ingredients,” expertise, time, and patience. Basic search engine optimization includes: * Creating a search engine friendly, or ...
What Makes A Great Website
What makes a great website? A lot of things, but the single most important thing is... results. Sure, it should be professional looking, not amatuerish, it should be a custom design, not a template, and it has to compare favorably against a competitor. But even with all those things, it still has do produce results. When I review websites, or work with Dan Harrington, my design partner at Alphabee Design, on a new website design, it's important that the re-design or new design focuses on conversion and turning a website visitor into some form of action - in most cases an inquiry ...
New Website Design & Development Overview
New Website Projects Properly taking the up-front time to plan a website, and develop an overall Internet marketing strategy, is critical to its success. A few years back things were different. Today, you can’t just “build a website” and expect to get good – if any – reasonable results. I’ve seen this mistake made hundreds of times. Doing it right will save time and money. Doing it wrong will cost you time and immeasurable lost sales opportunities. Phase One: Initial Planning Phase one includes a lot of discussion about your business (phone consultations and email), who you are, how you got there, what ...
More Featured Posts
Say “Yes” To Search Engine Optimization
Search engine optimization is the process of optimizing your website and website pages, as well as managing factors outside of your website (i.e off-site factors), to acheive top rankings or positioning at Google, or other search engines, on a search engine results page. As a result of this increased online visibility, which shows up in people’s browsers when they are searching, you get more... [Read more]
Search Engine Optimization (SEO) Basic Strategy
SEO is not a “set it and forget it” type thing. Not if you want to get your website and pages top ranked. Search engine optimization (SEO) is a process similar to building a multi-tiered wedding cake. There is ongoing SEO, that sits on top of advanced SEO techniques, which are put on top of basic search engine optimization – or the “fundamentals.” You can’t get a top ranked website without... [Read more]
What Makes A Great Website
What makes a great website? A lot of things, but the single most important thing is… results. Sure, it should be professional looking, not amatuerish, it should be a custom design, not a template, and it has to compare favorably against a competitor. But even with all those things, it still has do produce results. When I review websites, or work with Dan Harrington, my design partner at Alphabee... [Read more]
New Website Design & Development Overview
New Website Projects Properly taking the up-front time to plan a website, and develop an overall Internet marketing strategy, is critical to its success. A few years back things were different. Today, you can’t just “build a website” and expect to get good – if any – reasonable results. I’ve seen this mistake made hundreds of times. Doing it right will save time and money. Doing it wrong... [Read more]
